Soreen
Oooh Fruity
Switch have worked with Soreen for a number of years and were delighted to be comissioned to deliver the latest version of their website for the UK and other major international territories.
As well as being a showcase for the current (eight) varieties of Soreen, the new site was deliberately positioned to invite consumers to engage more directly with the brand by sharing recipes, photographs and their ‘Soreen stories’.
Jon Hurley, Head of Digital at Switch says, “Soreen are investing wisely in their online activities and with good reason. Our research indicated a huge appreciation of the brand from lots of unconnected ‘fans’. The website now enables those consumers to come together and share their fascination with the product. This, in-turn, provides the perfect platform for Soreen to promote new product and their promotional activities to the converted, as well as those consumers who may now feel they are able to come out of the closet! Online social networking is also playing a part in our activities to reach new customers and introduce them to Soreen’s world.”
